By Kelly Oliver
10/16/2015
http://www.charismanews.com/opinion/52676-mcdonald-s-sponsors-tv-show-glorifying-decapitation-and-necrophilia
A note from Pastor Kevin Lea follows this article.
The Parents Television Council is urging McDonald’s to reconsider sponsoring Fox Broadcasting’s new series, Scream Queens, which has featured graphic gore and sexual content that would typically be seen in R-rated movies, and that airs as early as 7 p.m. in half of the country. McDonald’s ads have appeared on the first four episodes of the new TV show.
The PTC’s review of Scream Queens said, “Parents are warned: Mean-spirited, sexualized, gory horror show is unsafe for children of any age.”
Content in the show has included a character’s face being fried in hot cooking fat; another character is sprayed with hydrochloric acid, with close-ups showing her bloody skin burning and melting off; several young sorority pledges are buried in the ground up to their necks while the “Devil” drives over their heads on a riding mower. The episode that aired on Oct. 6 featured a discussion about necrophilia.
“The Golden Arches brand now stands for sexual fantasies with dead people and with decapitating college coeds. No wonder McDonald’s is having problems attracting families, when millions of the company’s media dollars underwrite such content on Scream Queens early in the evening on primetime broadcast TV,” said PTC President Tim Winter.
“Not only is McDonald’s financing a toxic media culture, they are hurting their own pocketbooks. We urge McDonald’s to do well and to do good at the same time, by changing course and recognizing what scientific research has already proven to be true—that advertising on TV shows with explicit content can truly be bad for business.
“One such study is from the Department of Psychology at Iowa State University and suggests that programs with high levels of violent or sexual content can actually repress the viewers’ ability to recall advertised brands. By contrast, subjects who watched ‘neutral’ programming were better able to recall the ads the following day.
“Nevertheless, and amid falling sales, McDonald’s corporate marketing team has continued to compromise its image and reputation as a family-friendly fast-food destination with poor sponsorship decisions; and those sponsorship decisions are hurting the McDonald’s brand, hurting McDonald’s reputation with families and hurting their franchisees.
“It’s time for McDonald’s to stop sponsoring offensive and harmful TV content, especially early in primetime when the content is so easily accessible to kids.”
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Note from Pastor Kevin Lea: Saints beware! As Hollywood continues to produce TV shows that the people want, the effects will be spiritually devastating to our society. It appears that instead of revival, we are seeing darkness and evil growing all around us. If you allow this stuff into your home, you and your children will suffer.
And have no fellowship with the unfruitful works of darkness, but rather expose them. For it is shameful even to speak of those things which are done by them in secret. (Eph 5:11-12) NKJV
But you, brethren, are not in darkness, so that this Day should overtake you as a thief. You are all sons of light and sons of the day. We are not of the night nor of darkness. Therefore let us not sleep, as others do, but let us watch and be sober. (1 Thess 5:4-6) NKJV
“The lamp of the body is the eye. If therefore your eye is good, your whole body will be full of light. But if your eye is bad, your whole body will be full of darkness. If therefore the light that is in you is darkness, how great is that darkness! (Matt 6:22-23) NKJV
And do this, knowing the time, that now it is high time to awake out of sleep; for now our salvation is nearer than when we first believed. The night is far spent, the day is at hand. Therefore let us cast off the works of darkness, and let us put on the armor of light. Let us walk properly, as in the day, not in revelry and drunkenness, not in lewdness and lust, not in strife and envy. But put on the Lord Jesus Christ, and make no provision for the flesh, to fulfill its lusts. (Rom 13:11-14) NKJV